Pras of “The Fugees” is Set to Launch New Media Platform Blacture


222
891 shares, 222 points
Two-time Grammy award winning rapper and a founding member of the Fugees, Pras Michel, arrives for a pro wrestling event, Sunday, Aug. 31, 2014 in Pyongyang, North Korea. The American rapper and documentary filmmaker said he wanted to join in the immensely popular charity challenge and thought of Pyongyang where the ice bucket craze is unknown, would be the perfect place to do it. (AP Photo/Wong Maye-E)

Pras is about to dip into the media field, as the veteran rapper is launching his own media platform called Blacture. During the Super Bowl last night (Feb. 4), the former Fugees member used a commercial spot to promote his forthcoming platform, releasing a mysterious but intriguing teaser.

The commercial features Pras sporting a blindfold and tape across his mouth as he stands onstage in an empty theater. He then unveils his face and walks off before the words, “Be celebrated. Not tolerated.” appear on the screen.

Pras posted the commercial to Twitter, along with footage of him speaking on the new platform, which serves to cater to the Black community and underrated Black voices. According to the website, the goal of the platform is to “promote black excellence and increase awareness and understanding of the tremendous influence the black artistic community has on American culture.”

Content will include contributions from artists and influencers telling stories that are underreported in mass media.

Before it officially launches on what appears to be April 2, based on the site’s countdown shown, Blacture is running a Black History Month campaign, honoring iconic figures from all eras who have made history within the Black community.

The new platform is launching after a controversial NFL season, where players were scrutinized by political leaders and public figures for taking a knee during the National Anthem. The power move was first brought to attention by former NFL player Colin Kaepernick last season, who famously kneeled in order to protest police brutality and the Black lives that were lost by racial injustices.

Read more


Like it? Share with your friends!

222
891 shares, 222 points

What's Your Reaction?

fun fun
0
fun
lol lol
0
lol
omg omg
0
omg
win win
0
win
fail fail
0
fail
geeky geeky
0
geeky
love love
0
love
hate hate
0
hate
confused confused
0
confused
wtf wtf
0
wtf
cute cute
0
cute
damn damn
0
damn
scary scary
0
scary
vomit vomit
0
vomit
love-2 love-2
0
love-2
Dawn D.

0 Comments

Your email address will not be published. Required fields are marked *

Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format