Rich The Kid has come a long way since grinding on the mixtape scene with Migos back in 2013. The Queens-born, Atlanta-bred rapper has been building a name for himself—and a strong roster—with his Rich Forever Music imprint, which he founded in March 2016. And aside from scoring his biggest hit to date with last year’s Kendrick Lamar-assisted single “New Freezer,” Rich has taken some exciting rap acts under his wing, including the newly signed Houston breakthrough YBN Almighty Jay and Jay Critch. He’s gung-ho about their success—Rich campaigned for the latter to be included in this year’s XXL Freshman class last month in an Instagram Live clip that went viral.
All of that groundwork has helped Rich secure a lucrative deal with Interscope Records in 2017. And now, he’s finally prepared to unleash his anticipated debut album next month. The 25-year-old rapper stopped by XXL to discuss his upcoming album, working with Kendrick and grooming future stars.